Load Wedding

Load Wedding

v Introduction

Load Wedding may be a 2018 Pakistani romantic social comedy film, that is reciprocally written by the director Nabeel Qureshi and also the producer, Fizza Ali Meerza beneath the banner of Filmwala photos. The film stars Fahad Mustafa and Mehwish Hayat in lead roles. Released on Eid al-Adha; 22 August 2018] it was distributed by IMGC nationwide, and by Zee Studios internationally

v Cast

• Fahad Mustafa as Raja
• Sadoon as young Raja
• Mehwish Hayat as Meerab "Meeru" Khurram
• Hamna Amir as young Meeru
• Samina Ahmad as Raja's Mother
• Faiza Hasan as Farhana "Baby Baji"; Raja's sister
• Noor Ul Hasan as Khalil; Raja's uncle
• Mohsin Abbas Haider as young Khalil (special appearance)
• Qaiser Piya as Nazeer; Raja's best friend
• Fahad Khan as young Nazeer
• Fahim Khan as Aashiq Rafaqat; TV show host
• Hania emir as young Khalil's love interest (special appearance)
• Shanzay Khan as Meeru's sister
• Ehtisham ud Din as Meeru's brother-in-law
• Om Puri as Raja's late father (tribute)
• Anjum Habibi
• Ghalib Kamal
• Ghazala Butt
• Kehkashan Faisal
• Ijaz
• Razia Malik

v Production

Fahad Mustafa hinted the film in February 2017. The film was announced on 8 December. This will be his fourth collaboration with director-producer-duo Nabeel Qureshi and Fizza Ali Meerza. Qureshi commented on this that he feels best at operating with him, and further revealed that it will be a different film from his previous three films. "There are a lot of things that I and Fizza believe in and we are trying to say them", he said to Gulf News.

This will Mehwish Hayat's third collaboration with the three of them, including 2016 film Actor in Law. She commented on the film that it "tackles social issues prevalent in our society that need to be highlighted", for which her character is different from her previous ones, she aforesaid it as "a terribly ancient desi role".Meerza commented that they are "truly one of the finest actors our industry has". She is aforesaid that the film explains "the load that comes" within the society "with the wedding". Mustafa shared with The News, "two of the biggest filmmakers in the country want to work with me and release their films at the same time", where he talked about this film and Nadeem Baig's Jawani Phir Nahi Ani 2.

On 13 July, HIP reported that Mohsin Abbas Haider has co-written the film, as well as wrote the lyrics for two songs and has sung one of them.

v Release

Film teaser was released on 27 June, and trailer on 17 July. The film was premiered on 18 August in Lahore, on 19 August in Dubai and on 21 August in Karachi. It released on Eid al-Adha worldwide; 22 August 2018, and on 23 August in UAE.

Despite getting mostly positive reviews, the film could not manage to do well business at the box office due to a very limited number of screens it got, as compared to the competitor films Jawani Phir Nahi Ani 2 of ARY Films and Parwaaz Hai Junoon of Hum Films. The director Nabeel Qureshi called it "unfair distribution", while the cinemas' management said that the "public demand" was on priority. Geo Films was also blamed for not promoting the film correctly, as others were doing.

v Critical reception

Amna Karim writing for Bolo Jawan gave the film 4 out of 5 stars, appreciating Nabeel Qureshi for bringing a socially responsible narrative to Pakistani cinema. Shahjahan Saleem of Something Haute rated the film 4 out 5 stars and said, "the film does suffer from a few hiccups", however, these are not "big enough to affect the narrative", because set on "family problems", it has "the stars along with substance and soul". Omair Alavi rated 3.5 stars out of 5 and praised, "Everything from art direction to dialogues to actors' accent is perfect", adding that the social message is something to ponder the audience. Sonia Ashraf wrote to DAWN Images praised the film due to the message in love story and most of the characters, but criticized the script length. Rahul Aijaz of The Express Tribune rated 2 out of 5 stars and said that despite the "strong message" about "social mockery" of marriage concept, the film "fails to be an up-to-the-mark film for multiple reasons."

v International screening

The film was screened at the 2019 Jaipur International Film Festival and was nominated in the category of Best Film. It was also screened at the 2019 Rajasthan International Film Festival, and it won in the category of Best Feature Film International.

v Home media

The film had its television premiere on 16 February 2019 on Geo Entertainment, and it was premiered on YouTube on 27 February.